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What Carriers Look For in Shippers

A phrase that found its way back into the headlines last year, as shippers became more concerned about truckload capacity, was shipper of choice (or its variant, preferred shipper). Being a shipper of choice means that if a carrier has to choose between you and another shipper, you get the capacity. But what attributes do carriers look for in a shipper to designate them a preferred shipper?

“What we learned from our survey and workshops with carriers is that two things are important to carriers right now: operating their network more efficiently and retaining drivers,” said Ben Cubitt, Senior Vice President of Consulting and Engineering at Transplace, when he was my guest on Talking Logistics.

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January 12, 2015