Embracing Uber-style tech: What carriers need to understand
Trucking companies shouldn’t be afraid of Uber, or Uber-style technology because the entire aim is make it easier for shippers and carriers to connect, at the expense of today’s middle man. But what trucking companies should be afraid of is to not have such technology, explains Frank McGuigan, president and COO of Transplace, a leading 3PL.
“I don’t like talking about the Uber thing too much, because I don’t like how that commoditizes the very important carrier community,” he says, speaking with Fleet Owner at the Transplace Shipper Symposium earlier this month. “What I do like about Uber is they have terrific technology that makes it easier for carriers to find loads.”
Indeed, “transparency” was a central theme for the gathering of some of the largest shippers in North America. Simply, shippers increasingly expect point-and-click access to trucks, and then to have real-time visibility (and predictive ETA) into each load. And that’s not some luxury wish list for the 2020s. Carriers need to be on board, ASAP.
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